Butterfly’ is the most prominent name in the country’s electronics scene. Since its inception in 1987, the Group has been playing a pivotal role in shaping up the industry with a portfolio of trusted brands and an ever-growing distribution network. This combination enables Butterfly to reach out to customers from all walks to meet their needs of electronic goods. Butterfly owns the exclusive distribution rights to market LG products in Bangladesh since 1995. With the long-standing partnership, Butterfly has become synonymous with LG in Bangladesh. Other world-class brands like Hisense and Eco+ were added in its portfolio much later.
The successful business formula that the group follows is no secret to the customers today. A long-lasting partnership with selective world-class brands, a robust line of skilled staff, convenient retail locations around the country, and predominantly, a vision to grow is what Butterfly operates around, with the motto – ‘Committed to Care’.
Today, Butterfly offers the industry's largest number of multi-product consumer durables through its retails, in 18 categories. This includes TVs, Refrigerators, Air-Conditioner, Microwave oven, Washing Machine, Genertors, Rice Cooker, Blender, Dish-washer, Fan, Water-Heater etc.
Butterfly Committed to providing the latest state-of-art consumer electronics, home appliances, and energy products to all consumers, their families, businesses, and institutions at affordable pricing through a nationwide distribution network effectively coupled with a faster and efficient service network.
Butterfly is building a national manufacturing & distribution company, known broadly as the preferred choice among discriminating individuals, institutions, and key intermediaries, by creating an environment that attracts the mass consumers in our industry.